BT

BT is one of the world’s leading communication services companies, they needed help to raise the profile of the fibre-optic broadband rollout being carried out by Openreach across the UK.

In order to generate interest and encourage residential and commercial take-up with the many providers offering superfast broadband services within Lancashire, we provided digital marketing support encompassing; social media community management, digital strategic messaging, digital advertising, video and photography.

BT Superfast Lancashire Facebook Post

Work was campaign focussed, tightly managed, involved working with internal teams and as part of a rostered agency framework. Campaign results were analysed and reported back both quantitatively and qualitatively.

We increased Facebook interactions by 3850% – comments and shares were the focus here, to encourage reach (brand awareness). Furthermore, we increased the average monthly campaign reach to over 2.4m.

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Superfast Lancashire
  • Business engagement 2013-2015
CraftCover.com
  • Brand activation
BT
  • Fibre broadband uptake 2013-2015

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