Charles Hadcock is a British sculptor and Fellow of the Royal British Society of Sculptors. Charles was looking for support promoting his exhibition at 60 Threadneedle Street and increasing his personal brand profile.
In order to resonate with consumers and collectors interested in purchasing high-end artworks, we delivered short, documentary video pieces examining Hadcock, his motivations and his work. The idea was to give a deeper background to both the artist and the work itself.
The exhibition brochure was designed with a ‘coffee table’ book feel.
Social media activity for this campaign was subtle and planned in order to reflect the image given in the documentary videos; additionally we covered the launch of ‘Elements’ in Central London, providing social media support on the night.
The work we completed with Charles was a success; it aided in the sale of substantial pieces and made sure his online reputation mirrored that of his notability offline.