When a successful Lancashire based insurance brokers approached us with their offering of insurance for craftspeople, they had a stellar service and a name, and that’s it. They needed us to create a brand that appealed to the right demographic and had a web presence that not only looked great, but that could guide their customers through the process of getting covered.
We started with brand; going with bright, bold colours and font sets we could play around with, we created something with real appeal to the niche CraftCover needed to talk to.
Online, we created a responsive website in WordPress, that as well as being an information source, had the functionality to allow customers to get an insurance quote in real time. It looks great on whatever device it’s used on and made great use of the bright, bold branding through strong imagery and graphical embellishments.
The result was a brand that really struck a chord with the crafting community; picked up by areas of the trade press and able to be taken on the road to tradeshows etc, it proved a real hit.