The Rose Rose Awards team wanted to capture the magic moments that make the event so special, but with all the organisation the event requires, they didn’t have the manpower. So, they turned to the team they’ve trusted with the event for the previous two years – 3ManFactory.
Each year we use a range of techniques to keep the audience engaged, whilst ensuring as many people as possible are reached online. This year was no different. The social media strategy on the night involved a combination of planned and reactive social media, announcing award nominees, winners and sponsors and community management.
The event was a roaring success – again! We were trending top 3 nationally and top trend locally all night. Our event reach for the official hashtag #RRA17 hit over 7 million – not bad for a room of 1100 people!
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