Workshops
As well as delivering bespoke workshops delivered on yours or our premises, we currently run bi-monthly beginner and intermediate social media workshops at the University of Central Lancashire (UCLan), which are open to all businesses.
In our beginner’s workshop, you will learn:
- The benefits and reasons for having social media in your business
- Examples of best practice
- Creating your Facebook business page
- The anatomy of a Facebook page
- How to use Status updates effectively
- Adding images, video and more to enrich your Facebook business page
- Creating your Twitter profile
- Tweet speak: Twitter jargon explained
- A tour of a Twitter profile
- Who to follow on Twitter
- What to tweet about on Twitter
- Building your LinkedIn profile
- Examination of a LinkedIn account
- How to build LinkedIn connections
- Using LinkedIn groups to raise your profile
Our intermediate’s workshop will cover:
- Adding applications to Facebook to improve your page and add value for your audience
- Creating, targeting, running and analysing a Facebook Ad campaign
- Linking Facebook to your website
- Analysing your Facebook page using Insights
- How to use advanced search on Twitter
- Using bit.ly to track the success of your links online – focus on Twitter
- Levering your Twitter network and encouraging interactions
- Improving your LinkedIn profile by adding applications
- Using LinkedIn Questions & Answers to raise your profile
- Setting up your LinkedIn Company profile
- A brief history of blogging
- The different blogging platforms available
- Why bother and how to make blogging work for your business
- YouTube best practice examples
- Tips and tricks to improve your YouTube channel
- An introduction to Online Reputation Management
- Using listening tools to keep track of your reputation
- Handling negative online chatter
- Using listening tools to build your network and find business