Social networks including Facebook & Twitter are primarily funded by advertising, therefore they essentially have duty to provide a service/reason for advertisers to use their service over another. With this in mind, as much as they’d like to accommodate users’ needs, their priority (or at least a very strong influence) is the commercial aspect of the business. In my quest to dive into App.net, I noticed that a strong emphasis is placed on the values which ultimately should make the network deliver for its paying users.
It’s great to see a network with such core values; values build confidence and connection. This is something that you really don’t get with larger networks; there’s almost a sense that you’re not valued in any way, which ultimately disconnects users from feeling an attachment to a network.
Networks come and go. There’s always someone who can take a concept and make it better. If users don’t feel cherished or even respected, there’s no loyalty. They will jump ship and not look back. With this in mind, can you see the larger networks becoming more open or even approachable? Is it even a possibility on the scale they operate? We’re fascinated to see.
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