If you’re looking to improve your LinkedIn profile or promote your personal brand, a lesser known (but incredibly useful) feature is to claim your username – or as LinkedIn call it, your Public Profile URL. So why would you want to do that?
On the main navigation, go to Profile and select Edit Profile. You will see your profile with the quick edit icons. Below your profile picture, you will see your current Public Profile URL (highlighted in this image by the red box).
You will see on the right hand column the option to Customise Your Public Profile. Beneath that section, you will see ‘Your public profile URL,‘ with the option to ‘Customize your public profile URL,’ (highlighted in this image by the red box).
When you click ‘Customize your public profile URL’ a box will pop up for you to edit your username. Input your preferred username (LinkedIn will indicate whether this is available or not). Your custom URL must contain between 5 – 30 letters or numbers (but without use spaces, symbols or special characters). When done, click ‘Set Custom URL’ and you’re done.
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