Why do we need to debunk it?
We’ve covered the impact of fake news and its origins but how do we deal with it in our personal life and from a business perspective. Not debunking fake news can have many negative consequences, particularly from a business point of view. If a customer were to see you sharing a fake news story, it can be seen as a lack of knowledge or a lack or research, which translates to carelessness.
But is it possible to stop fake news? Either social platforms and media outlets will find a way to stop fake news or we will become further swamped in fake news as we struggle to work out the difference between real and fake. With Donald Trump now using the term to brand anything he doesn’t like as fake, emotive writing being much more influential than factual writing, combined with little consequence and high rewards (£)….it won’t be going anywhere just yet!
Should the media be doing more?
Yes, and they are in fairness. Channel 4, always ahead of the curve, founded a reality checking team back in 2008. Something that many other outlets have recently announced, the BBC has made it’s election reality checking team a permanent addition, Google has a fact checker option on news stories and Facebook recently announced plans to combat fake news via new algorithms based on extensive research, as well as partnering with media companies in certain countries. Facebook has been using a flag system that works with third-party organisations to check any stories that have been flagged as potentially false by Facebook users. The problem these companies face is toeing the line between stopping fake news but not censoring free speech of smaller, alternative news sources. It’s yet to be seen just how effective these new measures will be, as they begin to stop fake news curators will look to find possible workarounds.
How you can debunk the news
We’ve created a checklist to help you debunk fake news. The majority of fake news creators are seeking profits, by not clicking on these links we help to make the practice much less profitable. However, that can be very hard in the click bait society we currently live in. Sometimes you need to investigate to in order make a decision.
Research has proven that people are more motivated, more productive and generally happier if they’re allowed to work in a way that suits them and […]threemanfactory
You’ll be more than well aware of the level of uncertainty surrounding the UK’s decision to leave the EU. Threats to trade, investments and changes […]Becky Nolan
Knowing and understanding your audience is fundamental in marketing. If you have no idea who you’re targeting your content towards, how on earth can you […]Hannah Robinson
© 2018 3ManFactory LTD | Company reg: 07642302