Caring Hands had recently acquired a number of organisations that offered a range of services for the elderly and dependent. They wanted to integrate these different brands and incorporate them into their story, so they came to us.
We built a number of different websites for them that all complemented each other, creating a consistent and seamless feel but enough distinction for each separate service. We developed new branding that injected life into Caring Hands, we designed a vast range of artwork to be used in their outdoor advertising. These efforts were supported by a content strategy based around their key market and a number of ad hoc PR projects.
The success of their business has allowed them to continue to acquire other companies. The Caring Hands Group brand has established itself as the leading caregiver in the region while differentiates itself as a brand that focuses on giving independence to customers as opposed to helping those who are dependent.
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