Coronation Rock’s rock and confectionary products go all the way back to 1927. They came to us looking for new ways to generate sales interest before, during and following the 2015 PSI Promotional Goods Trade Show in Germany.
We helped develop a marketing strategy and approach, liaised directly with PSI to ensure smooth running of the stand during the show itself, and assisted with follow-up activities. The Coronation Rock web presence was made mobile friendly and functionality was developed to enable orders to be taken during the show. A full suite of marketing materials was delivered, to fit with the new brand realignment.
The show was a success with a number of quality leads generated and orders placed. The branding overhaul injected life into Coronation Rock, giving it a fun and approachable look that fitted with the family owners.
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