Brand Activation

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When Walmsley’s Insurance Brokers approached us with their offering of insurance specifically for craftspeople, they had a stellar service and a name, and that’s it. They needed a brand that appealed to the right demographic and a web presence that not only looked great, but that could guide their customers through the process of getting covered.


We started with a brand that would appeal to CraftCover’s niche audience; bright, bold colours and font sets we could play around with. We created a responsive website, that was both informative but also functional, allowing customers to get an insurance quote in real time. A responsive design and bold branding ensured it looks slick on any device.


The result was a brand that really struck a chord with the crafting community. A fully functional website allowed the client to take on a huge amount of policyholders while raising awareness of the brand through press coverage in key trade magazines.

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Brand Engineering

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