Innova Solutions are a leading player in the tapes and adhesives industry, so developing a campaign to promote their high strength product range required equally solid creativity. Their requirement was simple; help us sell more.
We knew that we needed face to represent their brand: to which end, we enlisted world top ten strongman Mark Felix, multiple record breaker and holder; his grip strength is unrivalled in the strongman world, making him the perfect figure to represent Innova Solutions. We created a series of studio-based and situational reportage photography, as well as creating a series of videos. We even took Felix along to Sign & Digital UK, acting as a major pull for getting people to Innova Solutions’ stand.
By playfully placing Mark Felix in situations Innova Solutions’ products could be used – holding up signs, grip tests etc – we were able to make a real difference to the brand’s bottom line and attract the attention of leading industry figures. Not only did we help increase sales, but we were recogonised by Prolific North for the campaign, too.
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