Lancashire County Council

BIG Conference

Copywriting Photography Social Media

BRIEF

Creative Lancashire, the wing of Lancashire County Council responsible for supporting creative businesses in the county wanted to push attendance for their flagship event, BIG Conference, while extending it’s reach online during it. 

SOLUTION

Prior to the event we planned and executed a targeted social media campaign, pushing event sign-ups. On the day of the event itself, we took the helm of the twitter account, pushing event hashtags microblogging and encouraging conversation from delegates and speakers alike. We supplemented our content with photography to give a real feel for the event to those not in attendance.

IMPACT

The campaign went well – we increased ticket sales, quickly. Not only that, but we almost doubled site traffic and increased new visitors specifically, extending Creative Lancashire’s messages as far as possible.

In 72 hours ticket sales went from 25% to over subscribed 74% increase in unique visitors 91% increase in site traffic after connections & conversations with regional influencers

Want marketing support for your next event?

Call - 01772 915005 or Email - nathaniel@3manfactory.co.uk

Brand Engineering

Play our showreel

© 2019 3MANFACTORY LTD | Company reg: 07642302