Following on from last season’s successful campaign, we were invited back with an objective to push the boundaries further. The infamous horror attraction wanted to increase sales again on an already successful year.
This year, we turned our attention to influencers by inviting them down to review, experience and shout about the experience. We targeted them well by acknowledging who our audience was and understanding who they followed online. We went for horror bloggers, as well as reality TV stars and young soap stars with followers 16-24. We worked with everyone from ScouseBird Problems to the Hollyoaks cast, Ex On The Beach stars to Celebrity Big Brother Contestants. To underpin this, we created a whole new website bringing ticket sales on board and improving the user interface, and we ran highly targeted Facebook advertising campaigns.
The campaign was a success – so much so, it was recognised by the PRCA and shortlisted for Digital and Social Campaign of the Year!
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