Breathease, part of the Solent Group, had a strong product but no e-commerce platform, while they were struggling to reach customers and raise awareness of the brand. They reached out to us to fix this. Being a specialist product for allergy and asthma sufferers, not only did they need to get the word out there, but they needed to get it out to specific demographics.
We built an e-commerce site and overhauled their marketing collateral in order for us to help tell the story of the Breathease brand. We drove traffic to the website and raised awareness of the brand through a detailed social advertising campaign that complemented a lengthy blogger outreach program. We also helped develop a sales strategy with the objective of getting Breathease stocked in a number of relevant retailers and pharmacies.
This highly targeted approach worked and the campaign culminated with 400,00 relevant people reached online, and increase in online sales and the product line being stocked in a number of national pharmacies.
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