The Foxton Centre is a Preston based charity providing support, safety and resources for vulnerable adults and young people. The charity is in constant need of volunteers, fundraising, and donations in order to deliver the vital work that they do. They needed a website that would bring the impact that they have to the forefront and make it easy for people to support them.
A new user journey was mapped out donation options at its core. The site was developed as a custom WordPress CMS build to give maximum control to The Foxton Centre over its management and also to benefits from the class-leading SEO and content management WordPress delivers. A softer colour palette was applied across the site design and we shadowed their team to gather documentary photography to bring their work to life through imagery.
Site performance improved both in regards to technical aspects such as speed and from a marketing perspective with organic traffic increases. These kinds of improvements have boosted traffic but it is the changes made to user journey and donation functions that resulted in record donation levels in the 12 weeks after the site was launched.
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