During the University of Central Lancashire’s graduation week in 2015, they wanted to support the usual marketing collateral and show off the social side of graduation, incorporating the celebration and occasion.
To make sure we really captured the jubilation of the day, we filmed all aspects, from the ceremony to arrivals, celebratory drinks to congratulatory embraces. As well as interviews, we set up photo booths with a range of props so that students and their families could get involved and have fun.
By the end of graduation week, we had a series of videos jam packed with positive content for UCLan to share with prospective and current students and alumni. From the sentimental to the fun, we captured why the students loved university life, why they loved UCLan and what they were moving on to do.
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