The University of Central Lancashire’s International Office approached us with two problems; they needed to raise awareness amongst students of the opportunities to study abroad, whilst also helping to relieve the staff in that department that were already overwhelmed with questions.
We identified three areas that would allow us to meet the objectives; we created a factual series of animated videos answering FAQs, alongside a number of case studies in which students shared their experience and helped sell the idea of studying abroad. We also created a programme overview video that condensed the huge amount of information on studying abroad into a manageable format.
Combined, not only did these videos provide a perfect introduction to what the International Office team were doing, they also became a key component of how the department staff informed students and answered questions, ultimately freeing up their time.
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