Over the last few days the team have been focused on helping our clients prepare for and communicate their approach to dealing with the coronavirus situation. So I wanted to take the opportunity to cover our own position on the Covid-19 pandemic.
We set two objectives with our coronavirus response:
Many of the steps we are taking bridge both objectives, and most are variations of practices we already employed:
These are challenging times but we intend to rise to them and offer help and support where we can. At the moment I am considering setting up a group on WhatsApp or Facebook for us, our clients, and our contacts to share issues, best practices etcetera; and possibly another group for remote workers to talk about something other than work. I’m also considering if it worth setting up a weekly video call drop in session for people to ask questions about internal or external comms, remote working, anything that the team of incredible minds I have here at 3manfactory might be able to help with. If you’d appreciate being involved with either of these ideas please reply and let me know.
With government guidance changing on a daily basis, and differing assessments over the human and economic impacts of Covid-19, there is a great degree of uncertainty and confusion for people at the moment. The psychological effect of influences like this should not be underestimated, it can impact feelings of depression, ambition, hope, and alter our behaviors, sometimes in an unrecognisable and unpredictable fashion. Panic buying toilet rolls being a case in point.
A clear and consistent communications plan can really help assure concerns that your employees, customers, suppliers, the marketplace , and general public may have.
Our advice is to:
These are all things we are likely already working on with you but please feel free to share this advice.
As many of us are going to be moving to work from home in near future, or may have already done so, I’m going to share some details later today around our remote working practices covering both some of the processes and applications we use, but also our thoughts on how to work from home effectively.
16/3/2020 (2nd update)
The government has just put out new guidance which includes:
They have not recommended school closures yet.
If you need help with communicating this to your customers and employees, or would like advice on robust processes and systems for home working and/or video conferencing please let me know.
The impact of the current Coronavirus pandemic is likely to be far-reaching, not just affecting industries directly such as health, leisure, and travel. It’s also likely that we may experience a domino effect as parts of the supply chain slows down, or even stops, as strain is placed on organisations if people are sick in greater numbers, or unable to work as a result of childcare duties and school closures.
The near future is likely to create a lot of uncertainty and worry for the marketplace at large; your customers, your suppliers, and your workforce. In times of uncertainty, maintaining strong lines of communication is vital. If you still need to agree a comms plan, then we are on hand to advise and help develop this. If this is the case, then please call us as soon as possible.
If you already have a plan then we can help ensure that your agreed messaging is communicated effectively, either through advice and appraisal or by directly assisting with distribution and community engagement. For assistance or support with any pre-determined comms plans, please share any formal or informal plans, company policies, or messaging you have around the virus outbreak with as soon as possible.
Messaging is likely to be changing in line with government announcements through the week, and whilst this is likely to be a confusing, delicate time for businesses, we want to do all we can to aid in communicating your comms plan efficiently.
We have made some changes to our own operations in order to minimise the risk amongst ourselves and our clients.
We’ll be monitoring government updates in order to guide our advice, over the coming days, weeks and possibly even months. Let’s ensure we are all as prepared as we can be for what’s to come. Once people come through the other side of the outbreak, the economy will rebalance with people wanting to pick commercial projects back up that were placed on hold and get back out spending after going through lockdown – let’s do all we can to ease the burden in the meantime.
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