3manfactory Achieves Another PRCA CMS Accreditation!
by
Chloe Pang
We’re thrilled to announce that we have once again passed our PRCA Communications Management Standard!
This achievement marks our re-accreditation for another year, reflecting our continued commitment to excellence in the marketing and communications space. But what exactly does the PRCA CMS mean, and why is it so important?
What is the PRCA CMS?
The Public Relations and Communications Association (PRCA) is the world’s largest independent professional PR body, representing over 35,000 PR, marketing and communications professionals across 82 countries.
The Communications Management Standard (CMS) is a globally recognised kitemark and a hallmark of excellence in PR and communications. It involves an independent review of agencies, assessing various aspects of management and operations across 9 core areas:
1. Leadership & Communication
2. Business Planning
3. Business Improvement
4. Financial Management & Systems
5. Campaign Management
6, Client Satisfaction
7. New Business
8. People Management
9. Diversity
Why Does It Mean For Clients?
For our clients, the CMS accreditation serves as a mark of trust and credibility. It provides reassurance that they are partnering with an agency that not only understands industry standards but consistently adheres to them.
Clients can be confident that we have the right procedures in place, designed to deliver measurable results. This accreditation guarantees that clients are receiving the highest level of service, backed by industry-approved processes. It also reinforces our ability to achieve long-term success, helping clients meet their goals with confidence and peace of mind.
Carol Magill, CMS Assessor at the PRCA, said 'This is the second time in recent years that 3manfactory has earned the CMS accreditation. The assessment highlights that they are an agency with a well-defined business plan and clear goals. They consistently communicate and share their plan with the team through online platforms and hold regular senior-level check-ins.
In terms of People Management, they have a comprehensive induction process and an exit interview template. For financial planning, they maintain monthly accounts and regularly review client income forecasts. This systematic approach is considered best practice for agencies, particularly during these challenging times. Congratulations for achieving a solid CMS'.
What Does IT Mean For Us?
For our team, this accreditation reflects our collective hard work and dedication to maintaining industry-leading standards. It confirms that the internal policies and procedures we follow are not only efficient but also designed to foster a productive and supportive work environment.
Most importantly, it means that everyone on the team can take pride in knowing the work we produce consistently meets the highest benchmarks.
Speak To Us
At 3manfactory, our PRCA CMS accreditation is a testament to the dedication and hard work of our team. If you’re looking for a full-service marketing agency that knows how to deliver and you have serious ambitions for growth, let’s talk.
