Challenges

Moto Hospitality needed a social media partner that could engage their audience across social media, building brand advocacy and driving turn-ins.

The company spans the country and their customer base is wide; they needed a partner that could juggle various areas of focus, communicate with a broad customer base and work remotely from their head office team.

Solution

We work alongside Moto Hospitality (Moto) to create and deliver social media content (outgoing and community management), newsletters, video production and graphic design (print and digital), including landing page design and illustration. We also work alongside their senior management teams working on marketing and communications strategies, and act as brand guardians, offering creative input into all external marketing, PR and communications.

Although based remotely from our key contacts, we hold weekly progress meetings with engaged stakeholders, and use real-time dashboards to track and share analytics. We host regular strategy and planning meetings both in-person and remotely, using remote whiteboards and planning tools and we provide regular in-depth social media analysis.

Impact

Our support continues to enable Moto to navigate crisis, grow their brand and spread their key marketing messages. Their main consumer social accounts have grown exponentially during our contract (and continue to do so steadily and sustainably).

• Twitter followers have increased 193%
• Instagram followers have increased 808%
• Facebook followers have increased 884%

During the covid-19 crisis, our social media communications to drivers, particularly HGV drivers, won us a Global Marketing Award for Global Crisis Management.

When Moto Rugby opened, becoming the UK’s newest service station, we hosted a launch event on-site and virtually, securing national PR and generating social media buzz despite the Covid-19 restrictions limiting event capacity.

We used social media to communicate Moto’s major rebrand in 2021; we supported the brand through the change digitally so successfully that we now act as brand guardians, creating and managing their brand portals, advising on digital brand strategy and managing the on-site brand activation.

Our contract is ongoing.