Twitter Backgrounds and the New, New Twitter

If you’re still using the old Twitter, you’ll see that you will be ‘automatically be upgraded to New Twitter very, very soon.’ Don’t worry – you’ll get over it. In fact, it’s far better for tracking conversations and discovery, but that’s not what we’re looking at today. Today, it’s all about Twitter backgrounds.

In the merry days of Old Twitter, we designers had acres of space (well, at least 250 pixels) to provide you with a well designed, well branded background, complete with contact details, latest offers – something to make you really stand out.

How the old Twitter backgrounds appear

Then came New Twitter. New Twitter was hungry for space and at worst, gave us just 41 pixels to play with, though to be honest, most internet users had a screen resolution of at least 1280 x 768, so had around 108 pixels. Not exactly generous. It was at this point we stopped pushing to create Twitter backgrounds for businesses as the impact and value didn’t seem as relatable. It was still enough to brand, but also enough to piss an awful lot of people off.

How the new Twitter backgrounds appear

So when Nikki Hesford (@MissFitUK) contacted me to ask if Twitter had again moved the goalposts, I had to dig around. After all, I connect to Twitter mostly through 3rd party apps (which actually make up 75% of Twitter’s traffic) so it’s not often I look at peoples’ backgrounds. Worth noting that I was on Nikki’s background right before New Twitter was unleashed.  The point is, we’re both very au fait with Twitter backgrounds. But Nikki was right – Twitter have updated the dimensions again.So what does this mean?It means that I’ve reappraised the value of Twitter backgrounds. Going on the 1280 x 768 screen resolution, we now have about 172 pixels. If you’re not fluent in pixel, that’s about this much:

And that’s actually not too bad. That’s premium space to brand. That’s an extra place to promote your message. It’s another cheeky little space to tell people a little bit more about you. So with that in mind, I’d best go and re-do the 3ManFactory Twitter background…

Article by Tom Stables


Byline Festival’s Bad Press Awards 2018: Key Takeaways

There is some truly terrible journalism in our midst. And we’re not just talking about about sensationalism, emotionalism, or oversimplification here. The two top cardinal […]


Smarter Working Initiative Day 2018

Research has proven that people are more motivated, more productive and generally happier if they’re allowed to work in a way that suits them and […]


Why Your Company’s Website is Important Now More Than Ever

You’ll be more than well aware of the level of uncertainty surrounding the UK’s decision to leave the EU. Threats to trade, investments and changes […]

Becky Nolan

intelligent independent marketing

Watch our showreel

© 2019 3ManFactory LTD | Company reg: 07642302