We hold a belief that successful brands connect with people on an emotional level and appeal to the rational mind. Most organisations never achieve this. We exist to correct that. Our unique approach perfectly balances logic and creativity with a strategic process that utilises both big bold ideas and the collective impact of nudge psychology, seeing both the whole and the macro as required. We apply consumer psychology and cognitive bias theories to maximise the impact of our work.Approach Our approach consists of three core areas; understanding who you are, aligning who you are with how you appear, and taking yourself out into to the world. We do this by galvanising your workforce around a shared purpose, ensuring how you are perceived is aligned with your ambitions, getting marketing and sales working together, and applying behavioural psychology, a flair for storytelling, and strong design across web, print, digital, film, and marketing campaigns. It’s a process we’ve developed we call Brand Engineering and we do it because it’s tested, scalable, and consistently gets results.
There are a number of guiding principles that we hold ourselves to: