Facebook Cover Photos: What You Need to Know

When Facebook first rolled out the Timeline to businesses, the rules on what you could and couldn’t put on your cover photo were strict and quite prohibitive (no price or purchase information, contact details or calls to action). Well, they’re relaxed the rules a little.

What they say now, is that your cover photo “can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines.” Note, that the instruction here is that you are not to encourage users to upload your cover photo and not that they can’t. If your cover image is appealing enough, hopefully the user may not need any encouragement at all!

So what can you do with your Facebook cover photo? Well, it can include price, purchase or contact information as long as they don’t have more than 20% text. For more information on determining this 20%, Facebook have developed these guidelines.

So get thinking about how you can best represent your business. Could it be your product in use with the logo in view  Perhaps it could be your premises. the best way to determine what works is to see your audience’s reaction and interactions as you try new cover photos.

3MF-Facebook-Cover-RRA13

For optimum dimensions and size for the perfect cover photo,  upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. If you are going to include text or your logo in your cover photo, using a PNG file is likely to improve quality.

We’d love to see how you are using your cover photos – please share the link to your page below!

Article by Tom Stables

Share

Why Your Company’s Website is Important Now More Than Ever

You’ll be more than well aware of the level of uncertainty surrounding the UK’s decision to leave the EU. Threats to trade, investments and changes […]

Becky Nolan
Linkedin's new web demographic reporting tool

LinkedIn’s New Website Demographics: Everything You Need To Know

Knowing and understanding your audience is fundamental in marketing. If you have no idea who you’re targeting your content towards, how on earth can you […]

Hannah Robinson
Key issues with marketing metrics

What Are The Key Issues In Measurement Metrics?

The fact of the matter is, metrics are a must-have in marketing. Not only do they increase your competitive intelligence and make the unpredictable world […]

Hannah Robinson

intelligent independent marketing

Watch our showreel

© 2017 3ManFactory LTD | Company reg: 07642302