Spotify Introduces a Follow Button for Artists

Music streaming service Spotify has launched a follow button, allowing users to follow their favourite artists, promoters and discographies directly from web or mobile pages. The button previously existed, but was restricted to the compounds of Spotify itself. Now however, the idea has been unleashed, and the new feature has been designed to sit alongside links to following Twitter accounts, liking Facebook pages, etc., and is designed to make relevant profiles more accessible to music fans, as well as increasing Spotify’s public awareness on the web.

The button is free to use and as well as linking users to the artists profile, anyone who follows an artist will get updates as new tracks etc. are added.

It will help cement Spotify’s place as the default platform for music streaming online, giving the service an edge over rivals as it will not only tempt existing users to follow accounts, but is likely to entice new customers too! Additionally, giving artists/labels etc. an easy way to promote themselves and their music for free will do nothing but keep them happy.

Personally, I think the update is great. If we can follow artists on Twitter, Google+, Facebook, etc. without having to hunt for their profiles, it’s only right we can listen to their music in the same way.

Article by Gem Bend


Why Your Company’s Website is Important Now More Than Ever

You’ll be more than well aware of the level of uncertainty surrounding the UK’s decision to leave the EU. Threats to trade, investments and changes […]

Becky Nolan
Linkedin's new web demographic reporting tool

LinkedIn’s New Website Demographics: Everything You Need To Know

Knowing and understanding your audience is fundamental in marketing. If you have no idea who you’re targeting your content towards, how on earth can you […]

Hannah Robinson
Key issues with marketing metrics

What Are The Key Issues In Measurement Metrics?

The fact of the matter is, metrics are a must-have in marketing. Not only do they increase your competitive intelligence and make the unpredictable world […]

Hannah Robinson

intelligent independent marketing

Watch our showreel

© 2018 3ManFactory LTD | Company reg: 07642302