BBC Three and Their New Logo

With BBC Three’s transition from television to web channel looming, they have unveiled a new brand identity and it’s fair to say there’s been something of a furore on social media about it.

In amongst the criticism, humour and vitriol are some more notable tweets:

Whether or not you like the new identity, there ought to be a degree of kudos lent to this move; Nikki Carr, Head of Marketing for BBC Three said in a blog post:

“The visual identity brings new BBC Three together – a new logo, new idents, new animations and new on screen presentation, all with a new colour pallete. This visual identity will underpin what we do in the future.

What is most striking is the new logo and the fact it doesn’t actually say three. It’s easy to belittle the importance a logo has in supporting a brand, and I’m sure the usual critics will have their say – “It looks like Adidas”, “it looks like a “hamburger menu icon,” “it doesn’t even say three”, “are they Roman numerals” – but If I’m being honest I’m not worried. Some people are resistant to change and we wanted to be bold and create something that looks forward and will be around for years to come.”

So putting aside the end product, the rationale here is sound; decisions and reasoning behind a process is something often overlooked in favour of a self pleasing aesthetic. And the rationale for the new identity? The three lines represent the three principles of BBC Three: to make people think, to make people laugh and to give people a voice.  Bringing the end product back into the equation, and it would appear that BBC Three have created something that is memorable (though perhaps for the wrong reasons) and that has stimulated debate. We’ll be following the discussion closely to see how reception and reactions unfold from here!

Article by Tom Stables


Byline Festival’s Bad Press Awards 2018: Key Takeaways

There is some truly terrible journalism in our midst. And we’re not just talking about about sensationalism, emotionalism, or oversimplification here. The two top cardinal […]


Smarter Working Initiative Day 2018

Research has proven that people are more motivated, more productive and generally happier if they’re allowed to work in a way that suits them and […]


Why Your Company’s Website is Important Now More Than Ever

You’ll be more than well aware of the level of uncertainty surrounding the UK’s decision to leave the EU. Threats to trade, investments and changes […]

Becky Nolan

intelligent independent marketing

Watch our showreel

© 2019 3ManFactory LTD | Company reg: 07642302