LinkedIn’s New Website Demographics: Everything You Need To Know

Knowing and understanding your audience is fundamental in marketing. If you have no idea who you’re targeting your content towards, how on earth can you expect a successful ROI?

So if you’re looking to enhance your strategy, you’ll be pleased to hear that not all heroes wear capes. LinkedIn has swooped in to save the day with their brand new website demographic reporting tool, and we’re sure it’s going to bolster the way you identify your target audience.

What Is LinkedIn’s New Website Demographic Tool?

With over 500+ million members, LinkedIn is a mine of business relevant data. Its new website demographics will use this ethically accumulated and accurate data from its millions of members to enable you to see what types of professional are visiting your website.

But what’s even more impressive, is how you’ll be able to filter your website audience by an almighty eight professional dimensions, including:

  • Job title
  • Industry
  • Job seniority
  • Job function
  • Company
  • Company size
  • Location
  • Country

With all of this data at your fingertips, you’ve been gifted an incredibly powerful tool to help you finely tune your marketing campaigns. Gone are the days where you’d hope and pray that your content had reached the right audiences. Instead, you’re now able to use these insights to carefully construct highly targeted content that will strengthen your strategy, as well as your results.

Plus, if you think things couldn’t get any better, you’re very much mistaken! Have you ever heard of the saying: ‘the best things in life are free’? LinkedIn certainly have, and that’s why their new reporting tool won’t cost you a single penny. So you’ll be adding to your piggy bank, not raiding it!

How Do I Get It?

In order to get your hands on this must-have marketing tool, all you need to do is install a LinkedIn Insight Tag on your website and list the pages you want to track! It really is that simple!

Once you’re set, you’ll be able to:

  • Analyse the demographic of viewers to any page or collection of pages on your website
  • Compare the viewers of two pages side-by-side
  • View changes in your demographic over time by filtering the date range. This will allow you to understand whether a recent campaign had boosted your traffic from a desired audience.

Not only does this means you can adjust, refine and target your content to the audience’s who matter the most to your business, but you can also discover new audiences that may be interacting with you but slipped under the radar!

Here’s what LinkedIn have to say on the matter:

“Let’s say you run marketing for an IT business and traditionally target technology professionals. Looking at your Website Demographics dashboard, you discover that healthcare professionals are visiting a product page more than you imagined. Equipped with this knowledge, you can adjust your marketing strategy to target this newly discovered audience.”

As overjoyed marketers around the world let out celebratory cheers, why not join in the celebration? Contact a member of our team if you’d like advice on how to set or use LinkedIn’s web demographics!

 

Article by Hannah Robinson

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