The 3manfactory team has a spring in its step this week after being shortlisted for not one, but two UK Social Media Awards.
Our ‘Engaging the UK’s Road Users in a Crisis’ campaign for Moto has been recognised in the Best Audience Engagement Campaign and Best Use of Social Media in a Crisis categories. The campaign was also a finalist in this year’s Global Digital Excellence Awards.
Moto is the largest service station operator in the UK. Throughout the COVID-19 lockdown, they continued to provide vital services to essential travellers. They needed a layered communications strategy that was able to provide key information for essential travel while discouraging non-essential journeys and keeping the public informed of the latest developments.
Nathaniel Cassidy, Chief Strategist at 3manfactory, commented ‘2020 has been a hugely challenging year for both agencies and in-house teams. They’ve found themselves plunged into uncertainty and needing to pivot their entire marketing and communication strategies almost overnight.
The fact that we were able to design and implement such an ambitious strategy while the team were adapting to the challenge of COVID-19 is an amazing achievement.’
The 3manfactory team are proud to have been able to provide such a high level of creative communications for our clients during the pandemic, a crucial time for all businesses. The eyes of the public and press were on Moto during the pandemic, so it was vital that the campaign resonated immediately.
The winners will be announced at a virtual ceremony this October. That won’t stop us from getting dressed up though! Keep your eyes peeled to see if we (virtually) take home the trophy.Read next 3ManFactory team up with the Red Rose Awards!