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Clever award winners that clients love

1. About

This isthe factory

Established in 2011, we're a full service brand consultancy with offices in the UK and working with SMEs, corporates, and public sector organisations globally. We know how to create awareness, generate engagement, convert opportunities, foster advocacy, attract and retain the best talent, and ultimately build strong brands. ​

The Factory in our name is a nod to Factory Records, part of one of our founders heritage - Nathaniel's parents were punks signed to Factory.

Echoing Alan Erasmus, we also liked the idea of 'opening' a 'factory' at a time when feelings of economic decline were rife - it was a glimmer of hope and one that has engineered success from its inception.

2. Management Team
  • 1.

    Nathaniel Cassidy

    Nathaniel (FPRCA), our Managing Director, Chief Strategist and co-founder, is a fellow of the PRCA with over 20 years of experience in brand, marketing, and communications. His punk upbringing, flair for theatrics, fascination with systemisation, and understanding of behavioural science has enabled him to support countless brands from conception, to launch, and into continued growth on a global stage.

     

    Nathaniel leads all that the agency does, shaping the strategies we develop across creative, web, print, digital and film, and marcomms, trusted by SMEs, corporates, and public sector organisations across the UK and Ireland. He is also influential on a national stage, having previously led the PRCA North group, Nathaniel is now an active member of the PRCA council, where he advises and inputs into national communications strategies and best practices. 

    🏆 Recognised as a Leader of the Year in The Guardian
    📚 Published in the 2nd edition of FuturePRoof - recommended reading on PR and marketing degree courses
    👨‍⚖️ Active member on the UK PR and Communications Council since 2015
    🥇 Directed award-winning campaigns for clients across brand, marketing and communications
    🏆 Steered the agency to a number of industry award wins 
  • 2.

    Gemma Bend

    Marketing Lead, Gemma has been creating compelling, award-winning campaigns with us for a decade for private and public sector organisations. With a background in linguistics, Gemma has a particular aptitude for creating compelling marketing copy for scripts, campaign hooks and social media. As an experienced social media manager, Gemma has managed brand accounts across a number of sectors, including hospitality, leisure, and entertainment, helping brands meet sales goals, creating brand personalities, and raising brand awareness. 

    📱 Highly experienced social media manager 
    👩🏻‍🏫 Experience as a mentor and workshop lead for private sector clients and the PRCA 
    🏆 Leads award-winning strategic marketing and communications campaigns 
    🧠 Applies behavioural science ideology to marketing strategy 
    🗣️ Exceptional communicator, leading on campaigns interacting with 12million people+
     annually 

     

     
  • 3.

    James Duffell

    Technical Director James is the lead web developer at 3manfactory. With over 200 builds under his belt, James specialises in WordPress and Hubspot, creating websites for public and private sector organisations across the UK and Ireland. 

     

    James also works across the digital marketing landscape, leading on the implementation and uptake of CRM tools, including migration and setup, as well as advising on marketing automation tools to make clients more efficient. James also works across SEO and paid advertising, leading on Google Search and Display advertising and SEO campaigns. 


    🏆 Builds award-winning websites 
    🧑‍💻 Strategises and oversees CRM migrations and configurations for national brands 
    💡 Uses technology creatively to solve client problems 
  • 4.

    Sarah Cassidy

    With almost 20 years of experience in Higher Education, Sarah was a key figure on the senior leadership team of a top UK University’s Marketing and Communications department before crafting a career agency side.

     

    As our Operations and Workplace Manager, Sarah combines her in-depth understanding of the brand and marketing landscape with her internal communications and B2B engagement experience to create an efficient workforce and is directly responsible for a swathe of client and internal successes, some of which have led to contract retentions, contract growth and award wins.

    👩‍⚖️ Overhauled our HR and working practices to transform how our teams work 
    🎓 Consults on a number of projects, particularly with clients in the education sector 
    🎙️ Leads on internal communications