Creating a renewable energy challenger brand

Challenges

A startup, but backed by industry experts, Ventus Energy needed a brand that was slick and trusted, whilst also being fresh and new – just like them. They needed a logo that would make waves in the industry, with a set of brand guidelines in place to help them retain guardianship of their brand as they grow.

Solution

When it came to creating the logo, we leant into them and what they do. The three overlapping circles create a wind turbine and the colour palate is a mix of cyan, blue and green hues, representing nature, renewables, waves and wind.

We extended their graphical elements to include further turbines and waves and developed a strong, contrasting secondary colour palate again drawing on nature and the earth for inspiration.

Knowing that the brand would be interpreted by other designers, printers and journalists going forward, we considered the brand personality and set frameworks for people to work from, considering how the brand is introduced, how they might communicate, and how Ventus Energy appear on social media.

We tied all of this together into a brand guidelines document that was detailed yet easy to follow and contained all the assets, information and even rationale to give the Ventus Energy brand a springboard for success.

Impact

The branding received exceptional feedback from their workforce as well as their wider industry peers. They are rapidly growing, and since launch, their brand has helped them open the door for new projects and, crucially, attract the very best industry talent. They are now renowned as UK leading for what they do and they’re showing no signs of slowing.