A Modern Take on Maritime Rebranding

Challenge

Maritime Progress is a leading manufacturer and supplier of legislative-compliant safety products and services to businesses in the maritime industry. This includes passenger vessel operators, logistics ships, offshore energy firms, renewable energy companies, superyachts, and military vessels. They also supply safety signage for ports and harbours.

They recognised the importance of staying ahead in a competitive market and wanted to rebrand to set Maritime Progress apart from its competitors.

With the wider marketplace littered with outdated and stagnant designs, this rebranding effort would give Maritime Progress a new edge in the market. The new brand needed a modern and rejuvenated look, while still embodying the essence of the maritime industry.

Solution

We drew inspiration from visual cues in the maritime industry, exploring different colour palettes, graphical embellishments, and fonts to develop a visually appealing brand with strong nods to the sea, logistics and ships.

This led us to design a logo that pays homage to the maritime world, with a sleek modern colour palette to complement the theme. The subtle inclusion of wave-like elements in the positioning of the lettering adds a touch of marine charm to the logo. The colours are taken from water, too, and we chose strong complimentary brand imagery to signify the size and scale of the brand. 

After finalising the logo and colour palette, we worked to deploy it across print and digital touchpoints. This involved preparing print-ready files for stationery and packaging, as well as creating digital assets like social media profiles, banners, and email signatures.

Impact

The feedback we’ve received from their internal team has been extremely positive: the new brand exudes modernity and resonates deeply with their core values, personality and positioning within the market.  The brand is now being seen in 115 countries worldwide!