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Key issues with marketing metrics

What Are The Key Issues In Measurement Metrics?

The fact of the matter is, metrics are a must-have in marketing. Not only do they increase your competitive intelligence and make the unpredictable world […]

What are AVE and Vanity Metrics and Should We Measure Them In PR?

“We don’t want much, we just want to be in all the papers, on the front page of the internet – oh and if you […]

Web Performance

4 Reasons Why Monitoring Web Performance Matters

What is web performance? Quite simply, web performance refers to how long it takes a web page to download and display content on a user’s […]

The benefits of social media analytics and metrics in marketing

What Are The Benefits Of Social Media Analysis To Marketing And Communication Professionals?

Social media analysis: the act of collecting data from online social networks and evaluating them in terms of your business’ goals and objectives, and using the […]

Metrics are vital in Marketing

What Are Marketing Metrics and Why Do They Matter?

As any effective marketer should know, metrics are the foundation of any successful marketing campaign. You wouldn’t dream of having Ant without Dec, or fish […]

The EU and the General Data Protection Regulation

GDPR and Marketing: How Will The Change In Legislation Affect Your Company?

GDPR – these four little letters are inducing widespread panic in marketing companies across the UK.  But, as they’re whispered during secret soirees at the […]

New Facebook metrics and analytics makes marketing easier

New Facebook Metrics: Discover More About Those Who Click… and Those Who Don’t

With 2.8 billion active social media users worldwide, it’s clear to see why businesses are vying to promote themselves on sites such as Facebook, Twitter […]

It’s Time to Celebrate World Emoji Day! 😃 🎉

To celebrate World Emoji Day, we exercised our creative muscles and took three of the most iconic television advertisements of recent years, and decided to […]

Was Social Media Corbyn’s Secret to Success?

When Jeremy Corbyn stated that “politics has changed and it isn’t going back into the box where it was before”, he definitely couldn’t have hit […]

A Day in The Life of a Marketing Assistant

Thinking about starting a career in Marketing, or simply interested in what a day in the role of a Marketing Assistant is like? Our Marketing […]

The Impact Of Fake News On Marketing/PR

Following the huge rise is fake news stories in the mass media and online, a number of questions have arisen around the impact it’s played […]

Social Live Streaming: What You Need To Know

Unless you’ve been living under a rock, you’ve got a good idea of what live streaming is. Whether it’s receiving a notification on Facebook telling […]

Up Your Instagram & Snapchat Game (Tips & Tricks)

So, you’ve started using Snapchat and Instagram as a marketing tool. But now you’re looking to take your social media game to the next level. […]

6 Killer Ways To Use Twitter Moments for Business

Twitter recently announced that Moments are now available to all users. What does that mean, and why should you care? Well, in essence, Twitter Moments […]

PR, Marketing, Advertising – What’s The Difference?

Whenever people describe what I do, 9 times of out 10 they give the same answer. “Advertising…and stuff.” 3ManFactory is an integrated marketing agency; we […]

The Future Of Public Relations Best Practice Is Here

#FuturePRoof: Edition Two launches with 39 new essays, on PR and communication from authors around the world, 1 of which is by me 😁📖🖋🎓 The […]

A Day In The Life of a Senior Account Manager

As a Senior Account Manager at a busy integrated marketing agency, I often wear a lot of hats. As well as overseeing the client campaigns […]

7 Reasons Brand Managers Should Consider Snapchat

Snapchat – the popular social network that lets you send messages, photos and videos that all self-destruct. Everything on the platform has a maximum shelf […]

Influencer Marketing – Checklist For Engaging Your Audience (Millennials 👀)

Influencer marketing is a term you should be very familiar with, maybe even sick of, as it became a buzz word in the last 18 […]

Prolific North Expo 2016

This week we visited Prolific North Live at the Emirates Old Trafford in Manchester. Billed as the biggest-ever gathering of media, marketing and creative professionals […]

John Lewis: #ManOnTheMoon

On Friday major retailer John Lewis marked what many declare ‘the start of Christmas’ when they launched their highly anticipated festive ad campaign. Famed for […]

A Beginners Guide to Vloggers

Vlogging – it’s the internet craze taking teens by storm, catapulting young adults into celebrity status and influencing the way brands market to youths, but what […]

The Power of Social Media & Fashion

Social media has influenced and changed brands across the board, but there are strong arguments to suggest one sector has benefited more than most; fashion. […]

Who are Generation X/Y/Z & Millennials?

Millennials, Generation Z, Baby Boomers; these terms are bandied around a lot at the moment, particularly when it comes to marketing. If you’re thinking who the […]

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